AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in the UK: Q4 2021 Performance
Explore the performance of the top 5 fashion games on iOS in the UK during Q4 2021, with insights into their weekly downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 fashion games on iOS in the United Kingdom showcased varied performance metrics. Data from Sensor Tower reveals insights into the weekly downloads, revenue, and active users for these popular apps.
Project Makeover by Magic Tavern, Inc. experienced significant fluctuations in weekly revenue, peaking at approximately $138K in the final week of October and ending the year with $136K in the last week of December. Weekly downloads saw a notable increase towards the end of the quarter, reaching 46K in the final week of December. The app's active user base also showed a positive trend, growing from around 180K at the start of the quarter to about 204K by the end of December.
Hair Challenge from Rollic Games had a relatively consistent performance in terms of weekly downloads, with a peak of 24K in the last week of December. The weekly active users for this app varied, with a low of 67K at the start of December and a high of 98K in mid-October. Revenue remained modest throughout the quarter, with the highest weekly revenue being around $65.
Love Fantasy: Match & Stories by Appzoa Tech Co., Limited saw a sharp increase in weekly downloads, peaking at 41K in mid-December. Weekly revenue followed this upward trend, reaching approximately $1K in the week of December 20. The active user count for the app also surged, climbing from around 11K at the end of September to 52K by late December.
Nail Stack!, another title from Rollic Games, maintained a steady download rate throughout the quarter, with the highest weekly downloads at around 23K in late October. The app's active users showed a slight decline from 35K at the start of the quarter to approximately 18K by the end of December.
Barber Chop by Lajeune and Associates, LLC demonstrated a notable increase in weekly downloads, peaking at 115K in the last week of December. The active user base mirrored this trend, rising from around 10K at the beginning of the quarter to nearly 120K by the end of December.
For more detailed insights and data, visit Sensor Tower's platform.
